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Companies expect a lot from their business web hosting service in Houston, and for good reason. Without reliable, responsive service, a company might never get what it needs from its website, wasting money and many hours in the process. Still, it’s surprising how many companies don’t realize the impact this kind of service can have on its bottom line and online presence. It’s the kind of blind spot that leads to organizations making dangerous decisions, like opting for cut-rate, or even free services. Companies that make such a decision will quickly find that they cannot rely on their site for much, and have less control over it than they should.

What should an organization expect from their business web hosting service in Houston?

Uptime, speed, customer service, commitment, and technical knowledge – those are the pillars of any service, and a company should expect all of them before establishing a partnership. This isn’t like making a single purchase for supplies or materials. It’s an ongoing relationship that has to be built on mutual communication. In many ways, it’s similar to the kind of relationship a brick and mortar organization has with the owner of its building. Although the two may only speak occasionally, they are heavily reliant on each other to keep their companies going.

Online, business web hosting based out of Houston maintains the organizations virtual address, the staging point from which the organization interfaces with the world, and builds its storefront. It doesn’t need to be said just how important such a platform is, so if there are any problems, like unexplained downtime or security issues, then the host better be someone the company can count on to fix the problem, or they suffer more than the occasional annoyance with their site. Of course, it’s easier for a company in Houston to trust a service from the Bayou City as well, and there is an added bonus to going local. If a company keeps its host close to its targeted clientele, potential customers will be more likely to see the business’s site come up in the rankings. It’s a slight edge, but it can often be enough in highly competitive markets in the city.

Slow speeds and frequent downtime, both common problems with cheap and free services, can harm a site’s search engine optimization (SEO) and site penetration potential. And as a site’s penetrability worsens, so will its ability to capture traffic and turn visitors into customers. Google, the search engine that demands the most attention, has admitted that it factors site speeds into its rankings, and it has long been known that Google heavily dings any site that is frequently down.

So it makes sense to go with the established, professional service, even if it isn’t the cheapest option, but why go local? While there are fine services available all over the world, if it is within miles of the company’s own location, it means face to face communication is possible. It also means the service understands the local market and those the business wishes to reach.

That’s an extremely valuable and comforting thing to rely on, and why more and more organizations are turning to trusted hosting services in their neighborhood

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