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Depending on the size of the company and their online presence, looking at and investing in a web hosting service can increase traffic flow significantly. Some individuals have their own internet sites that are easy to maintain using a number of free services that are available. However, when it comes to a company, even one considered to be small, trying to conduct business over the internet and amplify their customer base, there really is no other option than to use a web hosting company that can improve the site’s overall function.

When looking for a web hosting service, one thing that cannot be stressed enough is using one that has plenty of years in the business. The longer they have been in the internet business, the better the service will be. This is because even though the internet has been around for a while now, it is a constantly changing environment. A company that has been in the internet business for some time knows how to navigate through the different changes that can occur on an almost daily basis. They are familiar with the different things that search engines look for when ranking sites, how different operating networks work, and should be able to offer services well beyond the basics. When it comes to increasing a sites visibility and increasing its traffic, which equates to higher revenue for that company, only a company that has years of service should be looked at.

There are many different facets to web hosting. Some are more entailed than others, but this should give a good overview of what this type of service can offer. The biggest issue would be providing a stable server. If the server cannot perform properly, then it can affect the business’ ability to conduct transactions with its customers. A downed server can affect any script on the page, files, data, and the customers overall experience on the site. The host must also supply enough disk space for each client. There needs to be enough room to store multimedia files, databases, scripts, and other files pertaining to the company. Files that are not visible on the website may be backed up on disk storage to help the site work properly. Security is another key factor that needs to be considered. There needs to be measures in place to ensure the security of each website. This may include, but is not limited to, a list of people that are able to access the site to make any changes using specific passwords, frequently changing passwords, password-protected directories, secure sockets layer certificates, email encryption, among other features.

Companies that offer this type of service should also offer a file transfer protocol manager or an FTP. For users that do not have their own FTP, this offers them the ability to add, rename or remove files on the server. Email accounts are another consideration. Clients should be able to have corresponding email accounts to their domain name. The email service may include auto-responder, forwarding, and incoming and outgoing email servers. It should also offer some type of spam and virus filter for those email accounts.

This is just a basic overview of what a web hosting service should be able to provide. Understanding this information while searching for a company with years of experience will help ensure that the customer chooses the right provider.


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